Archive for June, 2012

Direct Mail Works!

The ever-growing nature of <~direct mail~> campaigns. While <~direct mail~> is often seen as one of the cheapest options available to people, direct mail can also be very inexpensive when trying to get leads. It is also still a very effective form of marketing. Indeed, the recent Direct Ma…

1 comments / filed in Direct Marketing

Mail Delays: International and US Warnings for Week of June 25

In Italy, <~mail delivery services~> are being delayed because of an air transport strike that began on Friday, June 22. International flights arriving and departing from Milan will experience significant delays. Furthermore, flights going to Italy that are carrying letters and other shipments will …

0 comments / filed in Announcements

Changes Coming To Your Local Post Office?

The United States Postal Service is moving ahead with the consolidation of its network. The implementation of network rationalization will be executed by modifying service standards in two phases. The first phase will begin July 1, 2012, and the second phase will start February 1, 2014. Should chang…

0 comments / filed in Announcements

Real Estate Broker Sees Postcard Responses Rise 46%

Redesigned postcard mailings helped a suburban Philadelphia real estate broker increase its direct mail response rates by 46%. The postcards are part of an integrated marketing program including email and social media. Brett Furman, owner of a Re/Max Classic brokerage in St. Davids, PA, saw th…

0 comments / filed in Direct Marketing