Archive for February, 2013

Obamacare Takes Hit In Appeals Court

An appeals court issued a preliminary injunction Feb. 1 against the federal government's contraceptive mandate, saying a Catholic-owned company, Annex Medical, does not have to comply with that part of the Affordable Care Act while its legal challenge makes its way through the courts. The 8th U.S. C…

0 comments / filed in Medical Manufacturing

Post Office Launches Every Door Direct Mail - Retail

<~ USPS~> has added two enhancements to the service: an online mapping tool and credit card payment. The new online mapping tool simplifies the process for marketers to select the neighborhoods, cities, or ZIP Codes they want to send their direct mailers to. Additionally, marketers can now crea…

0 comments / filed in Direct Marketing

ResponsePoint: Direct Mail Still Effective

With email marketing and social media becoming two of the more important - and cheap - options open to marketers, direct mail has fallen by the wayside somewhat. The importance of the method has waned in the last few years as companies deem it much more prudent to spend their money on digital cha…

0 comments / filed in Uncategorized