Archive for the ‘Direct Marketing’ Category

Post Office Launches Every Door Direct Mail - Retail

<~ USPS~> has added two enhancements to the service: an online mapping tool and credit card payment. The new online mapping tool simplifies the process for marketers to select the neighborhoods, cities, or ZIP Codes they want to send their direct mailers to. Additionally, marketers can now crea…

0 comments / filed in Direct Marketing

Health Consumers Prefer Direct Mail To E-Mail Marketing

According to a report commissioned by Epsilon, four out of ten health consumers prefer to receive information in their mailboxes at home - as opposed to e-mail. Their main concern is not surprising - security. When receiving health related information, consumers simply trust the privacy of their mai…

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USPS Sees Revenue Boon With Holiday Catalogs

An increasing number of young professionals may use catalogs for Christmas shopping, and—aside from helping retail sales—catalog mailings also provide a boost to the United States Postal Service, which has been struggling with budget woes in recent years. “Mail order catalogs bring in much-…

0 comments / filed in Announcements

USPS Practices What It Preaches With Direct Mail Campaign

It has been awhile since the U.S. Postal Service has taken its own advice - and used direct mail to market its services. With the addition of new Chief Marketing & Sales Officer, Nagisa Manabe, things are changing. When Manabe arrived six months ago, the USPS was spending just 5% of its marketin…

0 comments / filed in Direct Marketing