Posts Tagged ‘direct mail’

Post Office Launches Every Door Direct Mail - Retail

<~ USPS~> has added two enhancements to the service: an online mapping tool and credit card payment. The new online mapping tool simplifies the process for marketers to select the neighborhoods, cities, or ZIP Codes they want to send their direct mailers to. Additionally, marketers can now crea…

0 comments / filed in Direct Marketing

ResponsePoint: Direct Mail Still Effective

With email marketing and social media becoming two of the more important - and cheap - options open to marketers, direct mail has fallen by the wayside somewhat. The importance of the method has waned in the last few years as companies deem it much more prudent to spend their money on digital cha…

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Health Consumers Prefer Direct Mail To E-Mail Marketing

According to a report commissioned by Epsilon, four out of ten health consumers prefer to receive information in their mailboxes at home - as opposed to e-mail. Their main concern is not surprising - security. When receiving health related information, consumers simply trust the privacy of their mai…

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USPS Sees Revenue Boon With Holiday Catalogs

An increasing number of young professionals may use catalogs for Christmas shopping, and—aside from helping retail sales—catalog mailings also provide a boost to the United States Postal Service, which has been struggling with budget woes in recent years. “Mail order catalogs bring in much-…

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