Direct mail may be one of the best ways to get your message and brand before the burgeoning Asian American community. It allows you to communicate with them directly in their own language and can be much more cost-effective than broadcast media campaigns.
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Direct mail offers tremendous opportunities for brands and businesses seeking an “in” with the burgeoning Asian American market. With so many marketers swinging for the fences with broadcast TV, online and social media, direct mail allows companies to hone in on Asian American consumers with a pinpoint accuracy that’s hard to replicate via digital and broadcast channels.